O2E Supply Co., Ltd. and Brilliance Co., Ltd. are making strides in the Luxury Living market by launching a new showroom in the DecorScape Thonglor project, under the concept 'Next Chapter of Luxury Living'. The showroom highlights European brands, offering a comprehensive one-stop solution. The strategy emphasizes Product Showcase, allowing customers to experience real-life applications through sample rooms that showcase innovations for safe and sustainable living, targeting B2B2C audiences including property developers, hotels, retail, architects, interior designers, and homeowners.

Mr. Waranyu Jinda, Managing Director of O2E Supply Co., Ltd. and Mr. Napath Dandramrongsuk, Managing Director of Brilliance Co., Ltd. revealed that the vision for this business is to create a One-Stop Solution Showroom that serves as a comprehensive center for luxury materials and home technology, including stone work (EvoStone by Fiandre), lighting, sound, and smart home systems (PANTHEON), along with furniture (Halo) and a coffee shop, all under the concept 'Next Chapter of Luxury Living' at the new showroom in DecorScape Thonglor.

The presentation under the concept 'Next Chapter of Luxury Living' takes the form of a House Experience, allowing customers to engage with Product Showcases through designated zones in the showroom, including living rooms, kitchens, bathrooms, bedrooms, and theaters. It integrates Evostone, sound systems, and the ambiance of a coffee shop, along with a wide range of luxurious European furniture, all in one place.

Innovations showcased in the showroom include Evostone by Fiandre, featuring Active Surfaces® technology that can kill bacteria, resist viruses, purify air, and self-clean automatically. The material is 100% waterproof, lightweight, easy to install, and offers the beauty of natural stone with innovations for safe and sustainable living. Additionally, there is Hypertouch Technology, a Smart Surface that seamlessly integrates control systems within the material's surface, activated by a simple touch.

The HALO Furniture line features modular design concepts that reflect contemporary aesthetics and lifestyle, with adaptable functions based on actual usage. Made from durable premium materials, it is stain and scratch-resistant, with ergonomic designs for comfortable seating. The brand also emphasizes environmental responsibility with sustainable materials and seamless integration with stone, light, and sound in the showroom.

On the showroom opening day, there will be highlights such as a Knowledge Session from Fiandre and PANTHEON, and a Designer Talk from That’s ITH, offering insights into current home decoration trends, along with a mini-concert by Lydia Saranrat Deane, showcasing the sound system's capabilities.

“The new showroom will officially open on October 16, and it will not just be a product display but a creation of innovation and art between stone, light, sound, and furniture through space design and activities that combine into a single experience for customers to enjoy,”

Mr. Waranyu stated that the marketing strategy will involve activities both online and offline. Online, they will create excitement and showcase the showroom's highlights through KOL influencers, designers, and architects, along with partners and property developers, while also presenting through online channels in the form of Live Reels and media coverage.

The brand's primary target audience will be B2B2C (Business to Business to Customer), focusing on architects, interior designers, property developers, hotels, and retail, as well as consumers who own luxury homes, looking for luxurious materials, high-end furniture, and functional solutions that meet their needs. They aim for growth of over 10% this year, with the EvoStone brand as the main driver.

Mr. Napath Dandramrongsuk, Managing Director of Brilliance Co., Ltd., stated that the creation of the PANTHEON showroom stems from the idea of establishing a place that is more than just a showroom, but a hub of innovation and inspiration for living, designed as an Immersive Experience Hub where customers can experience light, sound, smart home systems, and truly engage with lifestyle integration innovations.

Product highlights include leading Architectural Lighting from LUMENCRAFT and globally designed decorative lighting brands such as Quasar, Bomma, Penta, Bover, Knikerboker, A-Emotional Light. We are also the first and only audio partner in Thailand with the world-renowned KEF brand. The primary target audience for the brand includes luxury homeowners, real estate developers, high-end projects, as well as interior designers and architects seeking comprehensive solutions. “Customers will have greater access to the experiences of our various brands, especially LUMENCRAFT, which is our flagship brand, aiming to increase sales in the luxury home market by at least 40% by 2026, while building a customer base of interior designers and new homeowners looking for more than just lighting fixtures, but a Total Living Solution,”

Mr. Napath concluded.